WWE’s international rights deals remain in the news, as a week after the company confirmed they’re staying with Fox Sports Latin America, and moving from long-time United Kingdom partner Sky to BT Sports, they’ve announced they will continue to work with PP Sports in China. As with the press releases on Latin America and the UK, this one doesn’t touch on financial terms or contract length. But it does mean Raw, SmackDown, pay-per-view (PPV) events and the WWE Network will be available the key growth market.
As mentioned in the release, WWE will be in Shanghai next month for another round of talent tryouts:
WWE® AND PP SPORTS EXTEND PARTNERSHIP
Stamford, Conn., June 24, 2019 – WWE (NYSE: WWE) and PP Sports have extended their partnership with a new multi-year agreement to continue delivering WWE’s weekly flagship programming live and in Mandarin across China.
In addition to airing Raw and SmackDown, PP Sports will continue to offer WWE Network as a subscription video-on-demand service featuring all of WWE’s monthly pay-per-view events, including WrestleMania®. As part of the extended agreement, PP Sports will also leverage their co-managed sports channels on other popular platforms Youku and Migu, significantly increasing the reach of WWE programming while driving engagement for fans in China.
“As the exclusive digital partner of WWE in China, PP Sports has delivered more than 300 episodes of WWE programming over the past three years. By providing exciting content through localized and targeted promotions, we have seen tremendous growth of WWE fans throughout the country,” said Dongmao Ge, Deputy General Manager of PP Sports. “Our vision is to reach and engage with more fans with WWE’s family-friendly entertainment programming so we are excited to extend this partnership.”
“PP Sports has been a valued partner that has helped us grow WWE’s passionate fanbase in China,” said Jay Li, WWE Vice President & General Manager, Greater China. “We are pleased to renew our partnership and look forward to continuing to provide WWE’s unique blend of action-packed, family-friendly entertainment.”
The extension comes as WWE is actively recruiting elite Chinese athletes and performers in advance of its largest tryout in China to date. The tryout takes place in Shanghai from July 15-18 where up to 50 male and female athletes will have the opportunity to showcase their abilities with the goal of being selected to train at the state-of-the-art WWE Performance Center in Orlando, Florida, U.S.
Last month, WWE announced the company’s return to China for the fourth consecutive year when WWE Live Shanghai comes to the Mercedes-Benz Arena on Saturday, September 21. Fans attending WWE Live Shanghai will see their favorite WWE Superstars including Roman Reigns™, Kofi Kingston™, Charlotte Flair™, Asuka™, Finn Bálor™, Xavier Woods™, The IIconics™, Shinsuke Nakamura™ and Kevin Owens™, as well as Chinese nationals Xia Li™ and Boa™, who are currently training at the WWE Performance Center.
About PP Sports
PP Sports is a pioneer in providing sports content streaming service in China. With support and commitment of its holding company Suning Group, PP Sports has acquired broadcast rights to main sports events including CSL, AFC Champions League, EPL, Bundesliga, Serie A, Ligue 1, La Liga, UCL, UEL, WWE and UFC content, forming a sports content matrix, centered around soccer and supplemented by other IPs. PP Sports is dedicated to creating a first-in-class web-based sports platform that integrates content and service delivery through all channels for all sports fans. PP Sports integrates an entire value chain from broadcast, original sports shows, rights distribution and merchandise, to fan club membership operations and will continue to strive to deliver better interactive experiences to users.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go tohttp://www.wwe.com/worldwide/.