More details are slowly emerging about WWE hiring both Paul Heyman and Eric Bischoff to rejoin the creative side of the business.
As far as the creative side of WWE goes, today (Jun. 27) marked one of the biggest surprises in recent memory from the company. With Heyman being appointed as Executive Director of Raw and Bischoff as Executive Director of SmackDown, it marked a new direction for the world’s biggest pro wrestling promotion.
What sparked WWE to look to rehire two of the major creative forces behind the Attitude Era in the 90s? According to a new report from PWInsider, the move for Heyman to come back into the fold was months in the making.
“WWE has been pursuing Heyman to come on board officially in their corporate circles as far back as February, PWInsider.com can exclusively confirm. An offer was issued to Heyman to come on board full-time as a top member of the creative team around the same time Bruce Prichard was brought back as a Senior Vice President but the conversations were slow in progressing.
Heyman had been working on certain storylines and with certain talents, including Ronda Rousey, Brock Lesnar, Alexa Bliss and many others dating back far before that point. He’s been in the inner circle when it comes to the creative process for some time without an official title. He and WWE have been circling around this deal for a long time and finally came to terms recently.”
The report would also go on to better define what exactly Heyman’s role with the company will be. Per Insider, Heyman will be at the top of Raw’s creative pyramid and his role may act similarly to how Triple H is allowed to run NXT.
With WWE working to lure Paul Heyman for a number of months now, maybe it’s a small sign of self awareness from the company.
At the end of the day most of WWE’s creative decisions boil down to how much control is Vince McMahon willing to give up. When Heyman comes on board, will their be a noticeably enough difference in Monday Night Raw to bring back fans who WWE has pushed away in recent years?